YRF TV to launch on Sony Entertainment Television


January 1, 2010 will mark the entry of YRF TV, a subsidiary of India’s premier studio- Yash Raj Films Pvt. Ltd. on Sony Entertainment Television (now Multi Screen Media Private Limited) -India’s leading television broadcaster.

The new offering from YRF TV, weekends on Sony Entertainment Television, will be “distinct” in its look with fresh, contemporary and engaging storylines that reflect the dreams, aspirations and passion of today’s young India and is attuned to deliver “a unique and novel television viewing experience”. The brand new line up of 5 new shows– “1 non-fiction and 4 fictions” is daringly different, contemporary and in line with sensibilities of today’s Indian family.

Commenting on the shows, Yash Chopra said, “YRF TV is an initiative to engage and entertain the entire family through content which combines high quality production values with contemporary story telling– characters, language and environment to which today’s Indian family can relate. We are happy that Sony Entertainment Television has shown the commitment to back the YRF TV content.”

“The collaboration marks another milestone in the long standing relationship between the two companies. Yash Raj Films has been making feature films for almost four decades. Television is the biggest mass medium in India and this collaboration between Sony Entertainment Television and YRF will bring the very best in TV entertainment with high quality production values which will appeal to the entire family,” said NP Singh, COO of Sony Entertainment Television.

Lift Kara De: 20 Weeks, 20 Super-Stars, Lives will Change

Mother of all reality shows on Indian television-20 of India’s Biggest Super-Stars will be on one platform. Each week will feature 1 Super-Star and their biggest fan and lives will change. Hosted by one of India’s finest directors -Karan Johar, this “Unique, Indigenous” format will give hope and lift the spirits of the entire nation.

Mahi Way: First contemporary representation of a young girl on Indian television

Imaginative, unapologetic, creative, she wants everything in life… that’s Mahi for you. A young 25 year old, she is positive, carefree and fun loving. She has the same dreams and ambitions which any girl her age- a successful career, make a name for herself and a prince charming who will walk in to her heart and life! Un-affected by doubters around her, Mahi is going all out to lead her life her way- Mahi Way!

Rishta.Com: Today’s take on the most traditional institution of ‘Marriage’

2 young, good-looking, charming, and completely opposite personalities- Isha and Rohan, have formed a company to find you that perfect match. In today’s India finding that perfect life-partner is not that easy, every person has a viewpoint, a unique requirement and vision of their soul mate. Through all the quirky requirements, fun and emotional roller-coaster, whatever be the requirement, India will find its match on Rishta.Com.

Powder: Coming of age of thrillers on Indian television

2 Men on 2 different sides of the law– take a fight all the way to the end.

Set against the narcotic trade in the back-drop of today’s Mumbai, this fast paced, high octane drama moves from murky by-lanes to glitzy high rises, from ordinary people to power players, from those who believe in might, to those in what’s right. Gritty, realistic, contemporary –Powder is a thrilling experience like never before on Indian television.

Seven: India’s first cutting edge special effects action-adventure show

Inspired by mythology, set in today’s world, this special effect visual extravaganza will see 7 ordinary people from different parts of India with extra-ordinary powers fight the ultimate battle of Good versus Evil, to fulfill an ancient prophecy and save the world.

January 1, 2010 will usher in a new wave of television viewing experience. Stay tuned to watch this fresh, new compelling content from Friday to Sunday, every weekend from 8.00 to 10.00 pm only on Sony Entertainment Television.

-Sampurn Media

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