Mumbai, June 19 (Calcutta Tube / IBNS) UTV Bindass, India’s leading youth brand, is all set to bring back the popular series of Beg Borrow Steal (BBS).
Aaliyah will have to conquer this tough terrain in order to win the challenge of covering the 1000 kms in not more then 7 days.
There will be gruelling tasks at every stage of her journey, if she wins a task, she wins a survival item and if she loses a task, she is faced with a penalty that will land up making her loose precious time and thereby losing the entire challenge itself!.
Commenting on the launch of the 7th season, Keith Alphonso, Business head, UTV Bindass, says, “Beg, Borrow, Steal showcases how the human spirit can triumph over all odds and situations. The show depicts how humans can conquer their environment and with each season it gets tougher.
Commenting on the new season, the ‘brave’ Aaliyah says, “I’ve been an integral part of the previous seasons and rather successful too. However, this season, the stakes are really high! I have 1000 whole kms to travel in not more then 7 days on the Rann of Kutch. It’s going to be a deadly race against time as the tasks and the penalties are only going to get tougher. I am more than looking forward to the journey. After all, the tougher the challenge, the sweeter the triumph!”.
While season 6 saw the valiant Aaliyah grapple with the toughest of situations and tasks along the 700km route from Coimbatore to Kanyakumari, season 7 of the show will prove to be a test of all the extremes for Aaliyah.
The challenge for Aaliyah this season will be to Beg, Borrow or Steal, fighting appalling weather conditions and an even more difficult terrain to conquer. However, as the old adage claims when the going gets tough, the tough get going!!
Aaliyah’s arduous trip begins on June 18.