The Platinum Men’s Collection by leading jeweller Senco Gold was launched keeping in mind the growing demand for platinum in Kolkata, especially with Durga Puja, the biggest festival of West Bengal, round the corner.
The collection includes a wide range of rings, bracelets and chains.
“Platinum is very attractive and is thus desirable by any metrosexual man,” said Dev at the launch.
“I don’t find anything better than platinum jewellery to maintain style and hence keep myself updated with any new launches along this line,” he said.
Platinum, which is 30 times rarer than gold, develops a natural patina over time which many values, said Suvankar Sen, director of Senco Gold.
Differentiating between gold and platinum, Sen said: “White gold is often mistaken as Platinum but the difference can be identified as platinum is a dense metal and weighs 40% more than 18k white gold.”
“Being a precious metal, it also offers the buyer an excellent store of value,” he said.
(Reporting by JP Mandal, Photos Avishek Mitra/IBNS)