Chennai, Sep 25 (Calcutta Tube) Thailand-based paint group TOA Friday announced plans to set up a plant here and start marketing operations in 2013.
Speaking to reporters here Friday, country head Brijesh Menon said: ‘Our strategy is to build volumes first in south India and then set up the plant. Initially we will be importing the premium-end decorative paints from Thailand. We are planning to produce 40,000 litres per year.’
He said the TOA India will be focused on reaching the products to hardware stores and sensitise the painters about its brand.
‘Once we distribute our products to 800 outlets then we will start our advertisements. Till then it will be only below the line advertising,’ Menon said.
According to him, the premium decorative market in south India is estimated to be around Rs.4,200 crore.
‘For the calendar year 2011, we hope to earn around Rs.50 crore and the next year target is Rs.100 crore,’ Menon said.
He said by 2013 the company will be expanding its product basket by importing medium-end decorative paints.