"TAN" – The new fashion mantra of this summer


First time India’s 9 leading jewellery brands are coming together in one show

Mumbai, May 7, 2008: Divas from the fashion world set the ramp on fire at TAN, adorned by jewellery only few are lucky enough to experience. Jesse Randhawa, Tapur Chatterji, Tupur Chatterji, Nethra  Raghuraman, Deepti Gujral, Mugdha Godse, Shonal Rawat, Shruti Agarwal, Shamita Singha, Aanchal Kumar, Sucheta Sharma, Deepa Chari, Hemangi Parte, Naseem Sheikh, Shubra Ayyapa, Alesia Raut  were seen on the ramp wearing some of the best jewellery collections from the biggest brands in the country along with their male counterparts Shawar Ali and Zulfi Sayed. Donning the first edition of India’s premier jewellery show – "TAN", the models sashay down the ramp at the plush Taj Land’s End. 
In attendance at TAN – The summer’s hottest show were the stars from Bollywood and icons from India Inc. Looking to deliver a lifestyle to fashionistas TAN redefined the concept of fashion shows by shifting the focus from clothes to Jewellery and accessories. On display at the event were nine themes put forward by nine leading jewellery brands and their designers. Each theme depicted a different collection signifying a different lifestyle.

The first of its kind jewellery show also had Mumbai first jewellery mall – ‘Jewel World’ as its presenting sponsor. Speaking on the synergies between the two Rajesh Vardhan, Managing Director, Vardhman Group says, "We are proud that Mumbai’s first Jewellery Mall is associated with India’s first jewellery show. The response that the show got is encouraging for every one! I am happy to note that the event organizers have ensured a place for men’s jewellery too, which is a trend that fast is catching up with Indian youth."
The people at 9to9 Events were inspired to come up with this concept when they realized that lifestyle extends way beyond clothes but unfortunately other aspects do not receive their due importance. According to Ritesh Bafna, Head, 9to9 Events the event is an effort of break the current clutter seen on the ramp today. He says, "We have several shows dedicated to fashion in terms of clothing but fashion and lifestyle extend beyond clothes. Jewellery and accessories make up a significant part of the lifestyle a person leads which is why the idea for TAN came up."

Commenting on the occasion Mr. Mehul Choksi, Chairman, Gitanjali Lifestyle said, "TAN is a great beginning. It is a unique platform where the giants of this industry representing their brands will come together. TAN is a great way to showcase the unity in the jewellery community."
The models were styled by designers Anjalee and Arjun Kapoor and choreographed by Shaikh Shaki . (SAMPURN)

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