Indian filmmaker Manirathnam is well known for his management techniques that have been keeping ahead of all constraints during filming. Of course, he has been quite cognizant over the promotion phases as well. It’s quite illustrious with his instantaneous plan about not hosting audio launch functions for both Tamil and Telugu versions of ‘Raavanan’.
Bollywood actress Aishwarya Rai made a rare appearance at an audio launch here and took many by surprise when she broke into fluent Tamil. The audio cassettes and CDs of ‘Rettaichuzhi’ were released by Aishwarya and accepted by noted lyricist Vairamuthu, who once described her as a ‘Taj Mahal weighing 50 kilograms’ in one of his lyrics for the film ‘Jeans’.