Swastika Mukherjee adds spice to SHARP mobile handset

Kolkata, December 5, 2010 (Calcutta Tube/IBNS): Consumer electronics company Sharp unveiled their Indian foray into mobile handsets with a target of one million units in their first year of operation.

Avoiding the the over-crowded below-Rs 5,000 market altogether, Sharp has decided to take on the mid range and high end segment specifically with the four handsets priced between Rs 6,500 and Rs 18,000.

The wholly-owned subsidiary of Sharp Corporation, Japan’s top mobile handset brand, said it was looking at introducing more handsets progressively in the coming months.

Company execs also said that Sharp India was looking at doubling its projected 2010-11 revenue of Rs 500 crore by 2012 through its mobile handset business.

“We expect a quantum manifold growth within one year,” Company Managing Director Sunil K Sinha said.

The office automation and consumer electronics brand said it acquires 19 per cent of its entire revenue from eastern India and therefore has decided on an east-focused launch.

The four handsets were unveiled for Bihar, Jharkhand, Sikkim and Orissa apart from West Bengal.

“The first 3-4 months for brand is seeding time. It takes time to be understood and get recognised. So, from March 2011 to March 2012, we are looking at selling a million sets natinwide,”  Sinha said.

For its first year of operations, Sharp will be importing its entire portfolio of handsets from China and Japan and said it will consider setting up a facility here only when sales reach “several millions”.
Swastika Mukherjee

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