Kolkata, May 30 (Calcutta Tube / IBNS) Star Jalsha, leading Bengali entertainment channel, announced it will introduce high definition (HD) viewing in West Bengal June onwards.
With the motto of ‘Chalo Paltai’ (bring in the change), Star Jalsha also introduced two new off-beat family dramas.
‘Aparajito’ is the story of a single father struggling against all odds to bring up his two children.
A show with a single father has never been attempted on Indian television and hence it’s a first not only for Jalsha but for the Indian TV industry as well, said a channel spokeperson. “In tune with Chalo Paltai, Jalsha is breaking the norm of having only heroines at the center of family dramas.”
The show also marks the coming back of Jisshu on television as a hero and has the real life couple, Jisshu & Neelanjana, play husband and wife. Aparajito is being produced by Jisshu & Neelanjana’s company, Blue Water Pictures.
‘Adwitiya’, is Prosenjit Chatterjee’s second venture with Star Jalsha.
Having started with the critically acclaimed ‘Gaaner Oparey’, their second show, Adwitiya talks about a bright, young girl going to a village and becoming the catalyst for progress
“It has the most extensive outdoor shooting ever done in Bengal and shows Sunderbans like we have never seen it in any serial before. This show is an example of how social messages can be intertwined with popular format and can be made into an entertaining family viewing serial,” said the spokesperson.
Both these shows are being shot in High Definition and starting July 15 all the shows on Star Jalsha will be shot in HD.
“High Definition (HD) is set to change viewing all over the country and STAR Jalsha is readying itself to bring to the Bengali viewers international technology the option to enable High Definition (HD) format viewing for the growing discerning television viewers,” said the spokesperson.
Ravish Kumar, EVP & General Manager, Star Entertainment Media Pvt Ltd said, “Star Jalsha is pleased to announce the launch of innovative prime time shows that are being shot in High Definition.”
As per TAM data for week 21 – 2011 Star Jalsha leads the Bengali Television category with 454 GRPs (Gross Rating Points) with Zee Bangla at 276 GRP’s & ETV Bangla at 146 GRP’s.