Kolkata, Apr 20 (Calcutta Tube / IBNS): Bengali general entertainment channel Star Jalsha set a new record as their ‘STAR Jalsha Parivaar Awards’ gained the highest rating for a viewed event in Kolkata television.
The rating books showed that the event had marked a handsome rating of 10.4 TVR (Television Viewer Ratings) in Kolkata area while it recorded 9.7 TVR in entire West Bengal.
The award ceremony was telecast on Apr 3, 2011 which kicked off with the Prostutiporbo (curtain raiser) at 5.00 pm,where the members of the STAR Jalsha Parivaar (Star Jalsha family) came up and revealed their feelings to their viewers.
It was followed by the ‘Red Carpet’ event at 6.00 pm and, ultimately leading to the ‘grand evening’ from 7.00 pm onwards.
“It is truly overwhelming to see that STAR Jalsha Parivaar Awards has achieved such a milestone and has an extended family to lend a hand of support and love anytime it is required. Now it can proudly boast of being the most beloved Parivaar,” an official spokesperson of STAR Jalsha said.