April 1, 2010 (Calcutta Tube): If Aamir Khan can promote his film 3 Idiots changing his avatar and going to his mother’s home town Allahabad and Shahrukh Khan can get the International market to buy his film at the highest bidding rate then why can’t Director Prakash Jha play up with his Rajneeti .
His latest offerings Rajneeti is all set to release. So what is that newness and freshness that will be added to get the audiences to the theatre box office window.
In the wake of promoting films differently every production house along with the director of the film tries to come up with new promotional strategies.
Our source from the production house confirms,” Since the film is hard-core one, representing the politics of our country, Prakash Jha does not want to leave any stone unturned. He has decided to rock the Indians by making his cast and credits including Ajay Devgn, Katrina Kaif, Nana Patekar to sing the live National Anthem…Jana Gana Mana. The film will be opening with this National Anthem sung by the star cast instead of the National Anthem that is usually incorporated in the other movies. So we better stand in attention for the National Anthem sung by the star cast of film Rajneeti! The dubbing will take place sometimes this week after Nana comes back from his short trip to Pune.
Nana Patekar says, “Now-a-days, publicity has its own norms and ways. Well! Prakash must be having something in his mind. All I know that after I come back from Pune I have to go for dubbing. I have given my dates for dubbing.”
The film is all set to hit the theatres in June….
Way to go Prakash! Hope your promotion strategies help Rajneeti to get full votes at the box office windows!
-Lipika Varma/ Sampurn Wire