Fever 104 FM, a popular radio station, on Thursday launched ‘One Day Mataram’ with Sourav Ganguly here.
With this innovative campaign, cricket lovers can stay tuned to match updates on the go and interact with Dada on-air. Listeners will get exclusive reviews and predictions on each match from Ganguly.
Fever 104 FM’s ‘One Day Mataram’ will see Dada in an absolutely revolutionary avatar, where he will be ssen donning the hat of a freedom fighter.
The promotions of the campaign will see Ganguly take inspiration from the Indian revolutionaries and calling out to all the spirited Indians to stand up, and cheer Team India.
It just doesn’t end here! As a part of the campaign, Dada has also been roped in for an on-air audio blog called ‘Ki Bolchhen Dada’.
Ganguly will have a tête-à-tête with listeners as he unwinds and reveals his true self on-air. Dada will talk about and disclose secrets from his childhood days, school and college life, tit-bits from his cricketing career and personal life.
Being a former cricket captain, Ganguly’s career has taken him places; he has travelled far and beyond, Kolkata will be witness as Dada brings alive the experience of his journeys.
“In a country where cricket is a uniting factor, it gives me immense pleasure to be part of such an innovative initiative to support Team India. Radio being a mass platform, brings together Indian cricket fans and allows them to voice their opinion and cheer the team,” Ganguly said at a press conference here.
“That apart, I also wanted to do something special for the people of Kolkata who have given me so much love. Fever has given me an opportunity that helps me to do just that through the first ever audio blog on radio.
“I will be talking to the people of Kolkata directly. Listeners will get to know more aspects of my personality and life through ‘Ki Bolchhen Dada’,a very unique audio blog on Fever 104 FM. With One Day Mataram and its innovative elements, I’m sure listeners are in for a lot on-air adventure,” said Ganguly.