Any Press kit can’t get sexier than this! The press kit which was till now just a simple tool to share the film information with the media has become creative with ‘Raat Gayi, Baat Gayi’. The reason being Pritish communication and Mirah entertainment who have included some interesting items in the press kit like Durex Condoms, Contraceptive pills, Party smart capsules, Tang energy drink, Happydent wave-2, and a Disprin tablet.
Before unveiling this press kit, the producer and presenter of the film Pritish Nandy said, “This kit is above average and will shock you for a moment. Besides that, I’m sure this will be a unique press kit you have received”
Slated to release on 31st December, 2009, the film recently won the Best Film Award at HBO’s New York SAIFF and features Rajat Kapoor, Vinay Pathak, Ranvir Shorey, Neha Dhupia and Dilip Tahil.
-Anil Kanojia / Sampurn Media