Mumbai, Dec 9 (Calcutta Tube / IBNS) Saregama India Ltd., India’s flagship Music and Entertainment Company, has announced the launch of a new platform for highly talented and popular mainstream artists, to reach iconic heights in the music world called Saregama Icons Nxt with UTV Bindass.
Saregama Icons Nxt with UTV Bindass will seek to identify great new talent and promote mainstream artists to revive Mainstream Popular Music and fashion them into the Next Generation Music Icons.
Saregama and UTV Bindass search for the country’s finest and most talented artists has so far yielded five young acts that guarantee a massive fan base.
This gamut of artists will be showcased on UTV Bindass in a variety of contemporary genres, with each Iconic figure redefining a style. The hugely popular artists being featured are of the likes of Samar & Sanam, Phoenyx, Nasha, Paapi 4 and The Dhol Factory.
Apurva Nagpal, MD, Saregama India Ltd. said, “There has been a huge vacuum in the Pop genre in India for many years. This is an endeavor to resurrect the genre.”
Adarsh Gupta, Business Head-Music, Saregama India Ltd., said: “Saregama Icons Nxt with UTV Bindass is a platform to launch a wave of new artists year on year for reviving mainstream popular music.
“We believe that going forth this will be the leading platform for creating Music Icons of the Next Generation. We have tied up with several partners to promote this flagship property across platforms.”
Keith Alphonso, Business Head – UTV Bindass, said: “To create the next generation of music icons we are pleased to partner with Saregama Icons Nxt to promote the country’s finest and most talented young musicians. Through this partnership we look forward to further strengthen our connect with music and thereby with our audiences too.”
David MacDonald, Head of YouTube Partner Operations, Asia Pacific, said: “India is home to many talented singers and YouTube is a democratic platform that provides a unique opportunity to every individual to express themselves and pursue their passion online.
“Over the years we’ve seen many artists use YouTube to showcase their work, connect with their fans and become an overnight success. We’re confident that initiatives like these will go a long way in recognizing and celebrating the independent artists in the country.”
Flipkart, one of the largest online shopping stores has come on board to promote and retail the artist albums with heavy online support across platforms.