Sansui to enter mobile handset business

New Delhi, Aug 9 (IANS) Japanese audio and video equipment maker Sansui said it will enter the mobile phone business in India, launching 10 handsets by the end of this year, as part of an expansion plan.

The company Monday launched its new range of slim, LCD televisions and digital video disc players.

‘We have launched our new range of LCDs with a plan to target a 5 percent share in the Indian LCD market by the end of the current financial year. We also plan to increase our market share in television to 12 percent,’ said Jaideep Rathore, chief marketing officer, Sansui.

The new range of LCDs launched by the company offers high audio and video quality and enables customers to store movies, music and photographs with high storage capacity. The slim television, which has a touch control sensor, also offers access to tweeter networking website.

Sansui has a dedicated customer call centre as well to ensure healthy after sales services, besides exclusive service centers.

‘We also plan to invest over Rs.40 crores in the next six months in advertising and marketing promotion initiatives,’ Rathore added.

The company expects a turnover of Rs.2,000 crore by the end of 2011, currently it enjoys a sales turnover of Rs.1,000 crore.

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