Mumbai, Dec 1 (Calcutta Tube / IBNS) Filmmaker Sachin Pilgaonkar’s eagerly awaited film ‘Sharyat’ will release in digital theatres of UFO Moviez, a single largest networked digital cinema platform.
UFO Moviez is helping to support Marathi and other regional cinema in India through its unique satellite based delivery model to theatres across India and beyond metros. Marathi (and other regional language films) has got a fresh lease of life thanks to UFO’s digital cinema solutions enabling a widespread first day first show release at lower costs.
The number of Marathi film playing theatres on the UFO Moviez network has increased to 323 as of December 1, 2011, from 59 in the year 2006. The total number of Marathi films released on the UFO Moviez network stands at 237 as on date, up from 11 in 2006. 72 Marathi films have released till date this year on the UFO Moviez digital network.
Marathi film ‘Deool’ released in 102 UFO digital theatres in its first week (November 4, 2011) and went on to screen in 275 theatres as on date. ‘Morya’ released in 118 UFO digital theatres in its first week of release (August 19, 2011) and has played out to audiences in 267 UFO digital theatres till date. In 2011, the first Marathi film to release in 100+ UFO digital theatres was Mahesh Manjrekar produced Marathi film ‘Faqta Ladh Mhana’ (released on August 5, 2011).
Two other Marathi films in 2010 – ‘Paaaradh’ (released in August 2010) and ‘Ideachi Kalpana’ (released in December 2010) – opened to audiences in 100 or more UFO digital theatres in their first week.
Thanks largely to the widening of the market brought about by UFO Moviez’ technology solutions, the number of Marathi film playing theatres has continued to witness a steady increase – from 59 in 2006, to 290 in 2010 and 323 in 2011 (as on date). 2007-2008 witnessed a 2.5 fold jump in Marathi playing theatres on the UFO Moviez network.
In April 2009, ‘Mee Shivaji Raje Bhosle Boltoy’ released on 84 UFO digital screens, but gathered momentum and has been screened on 205 UFO digital screens till date. Similarly, in January 2010, ‘Natarang’ screened on 47 UFO digital screens in the first week and has so far been screened on 166 UFO Digital screens.