Mumbai, Dec 23 (Calcutta Tube / IBNS) Worldwide superstar Rihanna, Island Def Jam’s reigning queen of the Billboard Hot 100 wraps up 2011 by tallying an 8th consecutive week at #1 with “We Found Love” (featuring Calvin Harris).
The song is the first global #1 hit from her brand new sixth Island Def Jam studio album, Talk That Talk (released November 21st, coinciding with her appearance on Ellen the same day). 8 weeks at #1 for “We Found Love” beats Rihanna’s personal best of 7 weeks at the top back in 2007, for “Umbrella” (featuring Jay-Z) T.I.’s “Love Your Life” featuring Rihanna also spent 7 weeks at #1, in 2008.
The highly successful worldwide “Rihanna: Unlocked” campaign reached a climax just days before the release of Talk That Talk , when her tens of millions of fans, aka Rihanna Navy, unlocked the new album’s iTunes pre-order.
Just a few nights later, Rihanna performed “We Found Love” on FOX’s The X Factor
Rihanna’s 48 million-plus Facebook fans (http://www.facebook.com/rihanna, where she is the #1 female artist profile) and 10 million-plus Twitter followers feverishly worked overtime on the “ Unlocked ” campaign for more than two months.
They even unlocked the new album’s second single pick, “You Da One” (produced by hitmaker Doctor Luke, released November 14th).
The “ Unlocked ” campaign garnered over 600 million Facebook impressions and significant Twitter and Facebook fan growth, 2 million plus each, respectively .
Rihanna made Billboard history as “We Found Love” became her 11th #1 hit on the Hot 100, and her 20th Top 10 hit.
She collected her 20 Hot 100 Top 10 singles faster than any other solo artist, six years and four months, as reported by Billboard.com.
The time span beat Madonna’s previous record (by five months), and now places Rihanna second only to the Beatles.
The Supremes now move down to third place. Additionally, “We Found Love” notched Rihanna her 16th #1 Billboard Dance single.
In the ‘20-and-over’ Top 10 hits race, Rihanna enters a very rarefied field as just the fifth woman to earn the honor, noted Billboard.com, citing Whitney Houston (with 23 career Top 10s), Mariah Carey and Janet Jackson (27 each), and Madonna in first place (37).