New Delhi, June 8 (IANS) Bollywood star Ranbir Kapoor has been named the brand ambassador of Nissan Motor India Private Ltd (NMIPL).
‘It is an honour and privilege to be associated with Nissan, which is a leading global automotive brand. I have been a great admirer of Nissan cars during my days spent in Europe. Some of their cars like the GTR, 370Z, which have been introduced in India are all iconic products,’ said Ranbir.
He has been signed for a three-year contract and will endorse the products and services of Nissan in India through promotion, advertising and marketing, said a press statement.
The announcement was made in the run-up to the launch of the company’s first locally made car – Nissan Micra.
‘I am happy to know that Nissan is very serious and commited in their plans for India and they have an exciting range of products lined up beginning with the new Nissan Micra,’ added the actor who has been earning rave reviews for his performance in ‘Raajneeti’.
The company also announced the start of a multi-media campaign (print, digital, radio and TV) featuring Ranbir starting Thursday.
‘Ranbir Kapoor is an extremely passionate, versatile and talented film star and he has shown his pedigree in a very short period. We believe Ranbir with his uber cool charm and mass appeal brings in a perfect connect with our brand,’ said Kiminobu Tokuyama, managing director and CEO, NMIPL.