April 26, 2010 (Calcutta Tube): Over the last month, millions of Youngistaanis have played ‘Pepsi The Game’ using their mental smarts to come closer to winning Rs. 50 lacs. They experienced the fun and excitement of Pepsi’s engaging adver-gaming TV concept; and were entertained by the awesome trio of Sanjay Dutt, Ranbir Kapoor and Jacqueline Fernandez. 22-year-old, Maria Islam from Mumbai was announced the winner of ‘Pepsi The Game’ and the grand prize of Rs. 50 lacs by Youngistaan’s heartthrob, Ranbir Kapoor, right before the finale of the ongoing cricket tournament.
Pepsi The Game brought to life the fun of gaming through TV advertising throughout this cricket season. Set in a fantasy world, all the action took place in a castle owned by the ‘Game Master’ played by Sanjay Dutt who challenged Youngistaani, Ranbir to get a bottle of Pepsi from his lair.
‘The Game’ was played over five films with three levels, each ending with a brainteaser. As Ranbir came closer to his Pepsi, over 5 million responses poured in from viewers nationwide to help him. Over 1.2 lac Youngistaanis cleared all three levels with Ranbir and got an opportunity to win Rs. 50 lacs by taking the final tie breaker slogan challenge. Ranbir along with a panel of judges chose the final winner who had the most quirky and WOW answer.
The final question that was posed to those who cleared all three levels was, “Ad mein Ranbir, Game Master se jeetne ke baad kehta hai, ‘Pepsi bhi gayi, sexy bhi gayi’. Agar aap Ranbir ki jagah hote toh Game Master ko haraane ke baad kya kehte?”
Maria’s winning answer that WOWed Ranbir and the other judges was, “Loser Game Master… You gotta think faster… Aur bhi koi chunauti (challenge) ho to le AAO, par tab tak kehte raho…YOUNGISTAN KA WOW!!!”
Speaking about ‘Pepsi The Game’, Sandeep Singh Arora, Executive Vice-President (Colas), Marketing, PepsiCo India said, “With ‘The Game’, Pepsi for the first time combined the fun of gaming with TV advertising. We received a phenomenal response to the campaign, with over 5-million entries from over 2-million Youngistaanis in less than a month. Pepsi The Game has been one of the most successful consumer led initiatives this season owing to terrific reaction the campaign has generated.”
“I am extremely excited as I have not only won Rs. 50 lacs but also got to meet Youngistaan’s icon, Ranbir Kapoor. I really enjoyed playing each level of Pepsi The Game and believe that I have shown Youngistaan Ka WOW to my friends and family who all are very happy for me”, said Maria.
Ranbir Kapoor, Pepsi’s brand ambassador, said, “The Game by Pepsi is a rocking concept and we were confident from the beginning that it would connect instantly with the Youngistaanis. I am delighted with the response and am already looking forward to what’s next for me and the rest of the Youngistaan from Pepsi”.