Rakhi Ka Swayamvar-Biggest Non-Fiction Launch:NDTV Imagine
The much awaited Imagine presentation, Fem Presents Rakhi Ka Swayamvar has lived up to expectations, scorching TV screens with a bumper opening week. According to TAM data, Rakhi Ka Swayamvar opened at 4.1 TVR, making it the biggest non- fiction launch in over 15 months, aggregating higher eyeballs than new and established shows such as Fear Factor, 10 Ka Dum, Indian Idol, India’s Got Talent, Sa Re Ga Ma Pa, Nach Baliye, Bigg Boss, Jhalak Dikhlaaja and Dance India Dance. Rakhi’s Swayamvar captivated audiences across the week.
The success of Rakhi Ka Swayamvar and the continued growth of shows like Bandini and Jyoti have propelled NDTV Imagine to 133 GRP’s this week, a 23% growth in a week’s time. Says Nikhil Madhok, VP Marketing and Communications,“Rakhi Ka Swayamwar is a unique concept and we were confident that viewers would really enjoy watching this show. The numbers more than corroborate this. We are really pleased with the opening week results and there is a lot more to look forward to on the show.”
Rakhi Ka Swayamvar was viewed by over 28 million viewers across the country in the first week of launch. The show has also shown its wide reach, appealing to audiences across all age groups and geographies.
The finale of this unique show is the most anticipated event of the year, with just one question on everyone’s lips…will she, won’t she, who will it be?
Rakhi Ka Swayamvar debuted on Monday, June 29th and airs Monday – Friday at 9:00 p.m. on NDTV Imagine. Sampurn
Watch Rakhi Ka Swayamvar online from Youtube
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