August 14, 2011(Calcutta Tube): Prakash Jha’s latest movie ‘Aaraskshan’has been banned in Uttar Pradesh, Punjab, Andhra Pradesh, but is still being screened on 672 UFO digital theatres across India for the week of August this week.
UFO Moviez, the world’s single largest networked digital cinema platform, has revolutionized the way films are distributed and exhibited throughout India. The advantage offered by UFO Moviez’ digital cinema solutions lies in the fact that theatres are able to quickly source and screen alternative content in situations that call for flexibility in content and quick turnaround time. This serves as a win-win situation for all involved in the film distribution-exhibition chain.
Incidentally, Prakash Jha’s ‘Apaharan’ was one of the early films on the UFO digital theatre network. ‘Apaharan’ released in 62 UFO digital theatres in its first week. With Aarakshan releasing in 672 UFO theatres, the increase is 10 times vis-à-vis Apaharan.
In terms of other Hindi films, Ajay Devgn starrer ‘Singham’ screens on UFO Digital cinemas across India during the week of August 12-18, 2011 in its fourth week. Last week’s release Pankaj Kapoor’s satire ‘Challa Mussadi Office Office’ screens on UFO Digital cinemas for the week of August 12-18, 2011 ‘Zindagi Na Milegi Dobara’ screens on UFO Digital Cinemas across India and blockbuster hit ‘Murder 2’ continues to screen on UFO Digital Cinemas. Last week’s release ‘Aagaah – The Warning’ screens on UFO Digital cinemas for the week of August 12-18, 2011.