Kolkata, Jan 19 (Calcutta Tube / IBNS): Consumer Electronics and IT Peripherals brand Techcom on Wednesday announced their entry into Eastern India, with an aim of acquiring 9-10 percent of the West Bengal market share by 2014.
Bengali actor Paoli Dam launched Techcom TQ21 mobile phones at the event .
“I think Techcom group is doing a different work; they are thinking about the common mass. I feel that the afford ability factor is really important,” she said.
The company also aims at selling 1 lakh units per month by 2012 in Eastern India and 40,000 units per months in West Bengal.
“We aim to acquire 9 to 10 percent of the West Bengal market share by 2014,” Sunil Kandoi, Branch Head, Kolkata, Techcom said at a press conference here on Wednesday.
An official said Techcom is eyeing to sell 3.6 lakh units in West Bengal in the first year.
“West Bengal is one of the strongest markets for mobile phones and we have been receiving positive response from the same. With deeper penetration of mobile telephony into semi-urban and rural areas, the market is slated to grow further.
“We aim to sell about 3.6 lakh units in the first year in West Bengal and around 2 million units in India,” Sandeep Kumar Kedia, Director, Mobile Business,Techcom,said.
“We are looking at a strong network of distributors with an aim of establishing at least 1 distributor and 1 service center at each district. We will be looking at adding over 40 distributors and almost 1000 retailers in West Bengal by 2012,” he said.
The range of Techcom mobile phones are priced between Rs. 1500 to Rs. 4000.