Kolkata, Sept 6 (Calcutta Tube / IBNS) : Digital major Olympus launched its wide range of cameras, binoculars, voice recorders and accessories in Kolkata on Tuesday.
The company’s “Olympus festive offer 2011″ includes new series of third generation PEN series of cameras-SZ-30 Mr and XZ-1.
[ReviewAZON asin=”B0031RGEPY” display=”inlinepost”]Toshio Moraio, Managing Director, Olympus Imaging India Pvt Ltd, said, “Festivals are an integral facet of India and Olympus places great value on the importance of culture in our life.
“Thus, with the canvas of a successful global launch of PEN trinity series and some of the most worthy introduction of the camera segment. We aim to achieve meaningful growth on sales over the last two years in the tier two and tier three cities.”
The PEN series has three versions PEN, PENLITE and PEN mini along with Olympus PEN E-P3.
Some other camera versions are XZ, SP, SZ and mainly focuses on DSLR (digital single-lens reflex).
Binoculars were launched in two categories that is Leisure and Professional. Leisure ranges from Rs 1,999-6,999 and Professional ranges from Rs 8,999-19,999.
Wide range of voice recorders-LS11, LS3 and WS750M-were also launched. The voice record prices range from Rs 6,999-18,999.
The Indian camera market is about three million units in which 0.2 million unit is of DSLR at present.
Olympus share is 6% of total market. The company expects to capture 10% market share by the next financial year.
By 2017, the market will 9.5 million units and DSLR will reach upto 1 million. Olympus expects to secure 15% of the market share by then.
(Reporting by Papri Chanda)