‘No Child Born to Die’ campaign in Kolkata

Kolkata, Dec 1 (Calcutta Tube / IBNS): International NGO Save the Children on Thursday launched the Public Service Announcement (PSA) for its “No Child Born to Die” campaign here in the eastern city.

Save the Children’s massive global campaign demanded a budgetary allocation for healthcare to be increased to 5% of Gross Domestic Product (GDP).

The campaign was inaugurated by actor Jaya Seal and fashion designer Agnimitra Paul.

India has the highest number of children dying anywhere in the world — 1.73 million children die every year before their fifth birthday due to easily preventable illnesses such as pneumonia and diarrhoea, according to a UNICEF report.

The campaign aims at creating mass support in Kolkata and districts to press upon the government to act and to increase the current 1.1% of GDP to 5% of GDP on healthcare.

Designer Agnimitra Paul said, “In our country the  care of mother and her child is very important and  its not happening. Trained health workers are very much needed.”

“It’s important to create a front line so that children don’t die of simple diseases like pneumonia and diarrhea,” she added.

Actor Jaya Seal said, “Being a mother, it’s our duty to uphold such point of views. The mother and child take care is very poor in rural areas. So child healthcare system need to be strengthened.”

In West Bengal, Save the Children has joined hands with Priya Entertainments to launch the PSA which will be shown at Star Theatre, Bioscope and Priya movie halls before the movies start.

The PSA aims to bring to notice of urban middle class the gravity of maternal and child death and the urgency of trained health workers in our country.

Pragya Vats, campaign manager, said, “We need to cut child mortality rate. Economy is more in the mind of Government but its also important to look on human developments.”

She urged the government to increase the health budget.

Save the Children is a world’s leading, independent child right organization present in 120 countries across the world. In India, their span is across 12 states.

B-town actors Shabana Azmi and Kunal Karoor are also supporters of this campaign.

– Priyam Mallick

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