Neha Dhupia unveils Big Cola new look

Mumbai, June 14 (Calcutta Tube  /IBNS): Peru based AJE Group on Thursday officially announced the launch of its flagship brand Big Cola to the Indian market.

 Armed with a new approach “Think Big”, the AJE Group also announced their association with Sony Pictures as the beverage partner for South-East Asia, to promote the most anticipated Hollywood blockbuster ‘The Amazing Spider-Man’.
Actor Neha Dhupia was present to unveil the new image of the world’s first non-caffeinated cola beverage at a press conference in Mumbai.

“The new “Think Big” approach will be reflected in all our upcoming worldwide marketing and brand communications and it resonates very well with our target consumers,” said Jorge Lopez Doriga, Chief Marketing Officer AJE GROUP, the producer and distributor of Big Cola globally.

Through the partnership with Sony Pictures, The Amazing Spider-Man, Big Cola will launch the limited edition of The Amazing Spider-Man bottles.

Available in three different flavors – Cola, Orange and Lime, consumers can avail of the bottles for a limited period between June to August.

Sorin Voinea, Director of Marketing for Asia Pacific AJE GROUP, said, “We are certain that our association with The Amazing Spider-Man will strike a chord with our target consumers in India. All our consumers are huge fans of Spider-Man, arguably the biggest ever action hero.”

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