Need Greed and Speed-Durga Puja Special Feature

New Market 1Oct 10, 2010 (CalcuttaTube): A few more days left for the festival. The celebration fever has caught up for this year’s Durga Puja again. People are busy frisking through clothes and accessories to make the best of the style statements available. The hoardings are beaming with free gifts and discount offers. The face of Kolkata is enveloped with ads. The look is still so elegant, so vibrant. The city is too.

The city is also engaged in frantic efforts to hide her limitations, her shortcomings, her patches for these few days. Initially symbolic, but wearing new clothes has now become a ritual in course of time. But what about those who can’t afford to?

Kolkata is the face of Bengal. Let us look at the other parts – the villages far and near. The nature is flushing with ‘kash’ and ‘shephali’ flowers. It is autumn. An azure sky and pleasant sun welcome you to the meadows. Puja is there as well – from Darjeeling to Digha, from Canning to Kanthi. The picture this time is slightly different with mall culture. Even the small towns are imitating Kolkata that now belongs to hawkers and merchandise. Similar is the situation in district towns. The National Highway attributes speed to adjoining villages that also run along. People do not walk now, they run. They are in haste, in hurry for their last minute shopping. It is contagious like seasonal fever. It’s the age of consumerism. No cash? Have a credit card; the modern edition of Gouri Sen!

Long live your desire! Long live the slogan ‘Yeh Dil Mange More.’!

-Sambit Basu

Photos: Shrabanti Basu

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