The Indian Diva Collection inspired by the classical notion of beauty with embellishment accentuates the beauty of women while International Jewelry Collection epitomizes sophistication and glamour with innovative design, the organisers said.
The signature collection of this festive range is designed by world renowned, award-winning jewelry designer, Shail Jhaveri.
Speaking on the occasion, Hemant Singh, Managing Director, Avon beauty Products, said, “We are extremely excited to expand our Jewelry line with the launch of Indian Diva Collection.
“The X-factor of the collection is the warranty card with the jewelry, our commitment based on design”, he said.
Swati Soli Pal, Director Marketing- Avon India added, “the Avon Jewelry Collection is a unique range of innovative designs with highest quality standards. The collections present elite international style and contemporary traditional Indian elegance through a remarkable array of jewelry pieces.”
She said that the sales growth was over 200% last year.
Talking about International Jewelry Collection, she said it has “extreme good finish and high quality jewelry which is timeless, elegant, classic and it never goes out of style.”
Indian collection is inspired by Diva in every woman, she said, adding that the “design is exclusively made for Indian women”.
The collection boasts of beautifully handcrafted jewelry with exquisite design which is contemporary, modern yet traditional.
Both jewelry collections come in a wide range of necklaces, earrings, bangles and bracelets.
The collection is high on quality as triple-plating of precious metals like 24k Gold and Rhodium, embellished with twinkling Genuine Grade-A Rhinestones, delicate high-quality faux pearls and ravishing coloured stones are used.
The ‘Indian Diva’ Jewelry collection includes ‘Myra Collection’, ‘Samriddhi Pearl Drop Collection’ and ‘Sagorika Collection’
The International Jewelry Collection includes ‘Spice Market’ and ‘Diamondesque Triology collection’.
When asked Sonali about her favorite among the collestions, she said ‘Samridhi pearl drop collection’ was the one. Her style mantra, she said, is simple: ‘keep it subtle, keep it pretty.’
Nayanika on the other hand said she does not wear much jewelry but her favorite was the simple locket from the collection.
The collections got much-a-due response from the audience who got the chance to buy the jewelry before it is launched in the market.
Avon is a leading global beauty company with over US $10 billion in annual revenue.