Mumbai, Sept 5 (Calcutta Tube / IBNS) Music lovers were in for a treat on Sunday at Mumbai’s 1st ever 12-hour Live concert ‘Cry Freedom’ conceptualized by music network Indigo Live, in partnership with Hard Rock Café .
Indus Creed, Gary Lawyer, Afflatus- an all girl band, Blackstratblues, Boomerang, Salil Bhatt’s performance alongside renowned sand artist, Sudarshan Patnaik who designed a sand art depicting his views of freedom received overwhelming response.
Living up to the slogan ‘Music for a revolution’, Cry Freedom Concert, a property conceptualized, produced and promoted by Indigo live, is a celebration of the expression of freedom through live music and arts. In this day and age freedom no longer means independence from a colonial power.
UNAIDS is partnering with Indigo Live to host a series of events centered around the communication of UNAIDS objectives in India, starting with Cry Freedom concert.
Cry Freedom, Shom Jagtiani – Director & COO, Indigo Live Pvt. Ltd. said, “India today is a relatively free and open society; what we need to do is make more efforts to sustain and develop these qualities. We need to reach out to issues from a profound understanding of the deeply interconnected nature of today’s world. As we know, music has always had the power to draw and unite people together.
“Hence, keeping this in mind, we have built a property that everyone can relate to and celebrate the freedom from various struggles, with Live music. We are extremely thrilled and excited to bring to you the Cry Freedom concert and it’s our privilege to have UNAIDS support this initiative”
Jay Singh, Co-founder and Executive Director JSM Corporate Pvt Ltd, said: “The Cry Freedom Concert truly embodies the spirit of celebrating the expression of freedom. Enveloped with refreshing and heart rending voice, all music lovers will be entrenched in the unhindered 12-hr nonstop LIVE concert.”