Mobile ad platform launch in Kolkata

Kolkata, Aug 22 (IBNS) autojunction.in, a leading auto eCommerce portal from mjunction Services Limited, has recently launched a mobile advertising platform called ‘Ads on Wheels’.

The campaign envisages private car owners display promotional stickers on their car for a stipulated period of time varying from 3 months to a maximum of 1 year and earn 10 litres of petrol or diesel vouchers along with complimentary gifts from the advertiser.

The service has been launched in Kolkata, with Satnav Technologies being the first company to use this service to promote their car navigation gear.

Satnav creates products in GIS applied areas like navigation, telematics and facilities management. autojunction plans to tie-up with 1000 car owners in FY’11 – 12.

Pertinently, the mobile advertising market (advertisements on vehicles) is the fastest growing segment in the outdoor advertising category having a potential of 30,000-70,000 visual market impressions daily.

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