Micromax launches operation in the Gulf

New Delhi, Oct 7 (Calcutta Tube) Indian mobile handset manufacturer Micromax Tuesday said it has launched its operations in the United Arab Emirates, Sultanate Of Oman, Kuwait and Qatar through a wholly owned subsidiary.

The subsidiary, Micromax Informatics FZE, will introduce handsets aimed at consumers across all segments with special focus on the youth. The company has tied up with local distributors to ensure wide availability of its mobiles.

‘We are very excited about the market opportunity Dubai offers and we believe that consumers would appreciate our dual SIM handsets, which would allow them to carry two mobile numbers in one phone,’ said Vikas Jain, business director, Micromax Informatics Limited.

This is the fourth international foray for Micromax having launched operations in Nepal, Sri Lanka and Bangladesh.

‘We will target the youth population of the region with our varied range of products and believe that we will be able to create a new segment with each of our products in the new markets,’ said Jain.

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