March 7 2010 (Calcutta Tube): Love Sex aur Dhokha aka LSD is an upcoming Bollywood movie that is to set a trend with its production strategy. The film has not spent large sums in frills, but makes no compromise on content, marketing or publicity which are more likely needed for success.
[ReviewAZON asin=”B002VKE1K2″ display=”inlinepost”]Taking cue from success stories of small budget films like Paranormal Activity and The Blare Witch project Balaji Motion Pictures and Dibaker Banerjee take the road less traveled and decide to bank on a film that cost them an approximate 1 crore – Love Sex aur Dhokha.
Giving us some insight reveals a trade analyst “In today’s day and age where producers are spending big bucks on films with huge star casts and exotic locations but suffering at the cost of a fragile script Balaji Motion Pictures is doing a smart thing by investing less in frills and not compromising on content -that’s sure to spell success”
LSD has also not compromised on its publicity and marketing activities- “Be it the LSD cards or LSD Guru. The promotional videos or even the title song…the makers of LSD are making sure their going all out to do just what they planned – shock, question and interest audiences the nation over” adds the analyst