February 15, 2010 (Calcutta Tube): This Valentines Day took the Un-Valentine route with LSD dhokha cards! National Award winner Dibakar Banerjee’s ‘Love Sex aur Dhokha’ talks about the scandalous life of love, sex and betrayal and as part of the promotion of the film ‘Dhokha’ cards will be distributed across 7 cities in India.
These wacky free of cost LSD Dhokha cards, symbolizing ‘Dhokha/ Betrayal –to end a relationship for good’ will be available in select coffee shops, cinema halls, restaurants, salons, spas, tattoo parlors, etc across the 7 cities of Mumbai, Delhi, Calcutta, Bangalore, Pune, Hyderabad and Chandigarh!
A radio network has partnered to localize and compliment the activity which will include a contest in which lucky winners have the opportunity to send their ‘not so dear ones’ an Un-valentines gift hamper comprising of a LSD Dhokha cards and a cactus plant!
For Face Book users, a special virtual LSD Dhokha cards application has been developed, where a sender can customize a message and send a black rose or LSD Dhokha Card to his/her friends/enemies celebrating Un-Valentines.
So this Valentine’s day taking a turn from the usual- ‘Love Sex aur Dhokha’ changes the roses to cactus and love filled cards into sarcastic betrayal cards!
‘Love Sex aur Dhokha’ (LSD) is all geared to shock us this March.