L’Oréal clears air on Aishwarya Rai Bachchan replacement rumor

Mumbai, Jan 8, 2010 (Calcutta Tube/IBNS) Cosmetic major L’Oréal Paris on Saturday said reports on actor Aishwarya Rai Bachchan being replaced as the face of L’Oreal Paris due to her not being a part of their New Year commercial, are ‘untrue’.

“We are shocked and surprised to read in some sections of the media/press about Ms. Aishwarya Rai Bachchan being replaced as the face of L’Oréal Paris,” said an official statement on Saturday.

“L’Oréal Paris strongly reiterates that this is absolutely untrue and that Ms. Aishwarya Rai Bachchan continues to be our valued spokesperson, as she has since 2000. While she remains an integral part of the L’Oréal Paris world wide Dream Team, she was unfortunately unavailable for our New Year commercial shoot due to prior commitments.”

“She is one of the most iconic women of our times and is certainly the face of L’Oréal Paris internationally and in India for a range of products which include campaigns for Total Repair 5, Excellence Crème, Color Riche, Hydrafresh,” read the statement.

According to reports, Ash was replaced by ‘Slumdog Millionaire’ actor Freida Pinto after the former Miss World refused to be a part of L’Oréal’s ‘Happy New Year 2011’ campaign.

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