New Delhi, Oct 4, 2010 (Calcutta Tube) US-based confectionery and beverage corporation Kraft Foods will provide cooked meals to over 10,000 children in 15 locations across India as part of its ‘Delicious Difference Week’ campaign from Oct 4 to 9.
The company is running this campaign in more than 40 countries around the world. In India, this is Kraft’s first initiative post integration with Cadbury.
The company has partnered with non-profit Akshaya Patra Foundation, which provides meals to underprivileged school children, for this programme.
‘Making a small difference in the communities in which we operate is a key part of our culture. Through our delicious difference week initiative in India, we’re helping in our own small way,’ said Anand Kripalu, president, South Asia and Indo-China, Kraft Foods.
‘This year’s delicious difference week is particularly special for us because it marks our first employee volunteer event post the integration.’
Kraft will also organise various events this week in association with hundreds of NGOs across the globe.