Kolkata’s Samsung launches Smart Utsav for Durga Puja season

Kolkata, Sept 12 (Calcutta Tube / IBNS) Samsung on Friday in Kolkata announced the launch of new products and offers under the Smart Utsav package for the consumers during the upcoming festive season.

While addressing the audience gathered at the event that was glammed up by the presence of Tollywood actress Rituparna Sen Gupta, Samsung Vice President Mahesh Krisnan informed that Samsung plans for a 30% growth over last year through a slew of new products, purchase offers and goodies.

He said, “Across different categories we are launching new products and on purchase from any category there are assured gifts.”

“We are spending Rs. 150 crores on these gifts and we expect to generate a revenue of Rs. 25000 crores during this season,” Krishnan remarked.

Krishnan notified the audience about Smart House Bumper Prizes of Rs. one lakh, Rs. 50000 and Rs.25000 which customers will have a chance of winning everyday.

“The scheme start from Sep 15 and will continue till Oct 31 but since the pujas are early in Bengal so here it starts off from tomorrow,” he stated.

Samsung Vice President Raj Kumar Rishi said that Samsung will take this opportunity to promote SMART TV sets along with launching several other models in the already popular LED (light-emitting diode) and LCD (liquid crystal display) category.

He said, “Samsung has launched 14 models of SMART LED TVs in 2011 nad we want to popularise this among the customers.”

“We are also going to launch several apps like the Video On Demand for the customers and a lot of research and development is going into that field to create apps specifically for the Indian market,” Rishi remarked.

(Reporting by Arnab Chakraborty)

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