Kolkata, Nov 11 (Calcutta Tube / IBNS): After a spectacular opening of the 17th edition of Kolkata Film Festival (KFF), Confederation of Indian Industry (CII) inaugurated the Film Mart 2011 at iconic Nandan complex on Friday.
The Film Mart 2011 was inaugurated by actor Ranjit Mullick, President, Satyajit Ray Film and Television Institute (SRFTI) and Chairman, 17th Kolkata Film Festival.
Eminent personalities from the world of Tollywood (Bengali film industry) like Rituparna Sengupta, Koel Mullick and Haranath Chakraborty were present at the event on Friday.The Film Mart would operate from Nov 11-17 at Nandan to create a platform for leading stakeholders of the film industry, to showcase their products & services and promote the regional film industry to national and international markets.
Yadab Mondal, Director, Kolkata Film Festival and CEO, Nandan said, “CII is a combination of commerce and creativity. It provides greater mileage to Bengali cinema and will open up new avenues for distributing and marketing Bengali movies.”
Filmmaker Haranath Chakraborty said, “Bengali movies are releasing in international markets these days, so arrangement has been made so that they can take cassettes, cds, dvds and like this, people will come to know more about us and our culture.”
Nandini Chakraborty, Secretary, Information and Cultural department, Govt. of West Bengal said, “ West Bengal has the potential, it is the cultural hub of the country, we have the resourses but needs to be unlocked.”
She stated that state government want the cultural segment of the state to contribute to the economy and be a part of the Gross domestic product (GDP) growth.
Tollywood actor Koel Mullick, who was present at the occasion, said: “We have the best films, the most choosen ones and had the opportunity to watch them and hope we can make the best out of it.”
She said that she feels that with this festival Bengali films would get a good platform to showcase themselves in the international markets.
Speaking about the festival actor Rituparna Sengupta said, “This is our heritage and culture,we have grown up here.This is our patronage, we want to take forward. Bengali cinema has already made a mark, have identity but we have to merge it forward to see the beginning.”
Actor Ranjit Mullick said that the film mart would help in expanding the business of Bengali movies.
In the Mart, an extensive showcase of completed and under-production films by producers, directors and television channels would be made in 16 stalls with the aim of attracting the buyers and investors.
The Film Mart which was held in every year from 2003 to 2009 made a comeback in 2011 edition of KFF..
(Reporting by Priyam Mallick)