Kolkata, June 10 (Calcutta Tube / IBNS): Kutchina, the flagship kitchen appliance brand of Bajoria Appliances Pvt Ltd, announced their national expansion plans for this fiscal on Thursday.
Kutchina plans to enter the national households in this fiscal year with an investment of more than Rs 25 crore.
Namit Bajoria, Director, Bajoria Appliances Pvt. Ltd., “Our products have carved a niche in one of the toughest Indian market segments – kitchen appliances and today we have 13 branches with distributor network covering 37 cities in 19 Indian states — from Jammu & Kashmir in the North to Tamil Nadu in the South; from Rajasthan in the West to Assam in the East.”
“We aim to further strengthen our national presence and at the same time make Indian cooking a lifestyle experience for all, he said.
Kutchina has performed consistently and has managed to achieve 60-70 percent increase in sales over the couple of years with a current strength of 24 branches, 51 distributors, and 243 dealers across India, he said.
The company recently forayed into kitchen interiors with the launch of modular kitchen cabinets.