Ketan Mehta launches film distribution company

Mumbai,Aug 5 (Calcutta Tube / IBNS) Filmmaker Ketan Mehta, along with singer Anup Jalota, actor–director Deepa Sahi and media entrepreneur Subur Khan, launched a new film distribution company ‘Open Door Films Limited’ here on Wednesday.

Open Door Films is a wholly integrated distribution platform for independent controlled budget films. The main objective of the company is to provide a viable, transparent, alternative, global marketing and distribution platform for high quality Indian independent films.

World over, the independent films drive the innovation in cinema, explore new forms and genres and discover new talent. In the changed contemporary film scenario in India over one hundred independent films every year fail to get proper distribution.

These films made with a lot of passion and commitment, fail to reach their target audience due to the absence of a distribution platform designed for and dedicated to such films.
With all big film and media corporations vying for big budget, big star cast films, the small budget independent films find it extremely difficult to see the light of the day.

Open door films will provide end to end marketing and distribution solutions for Indian independent film makers, thereby opening up immense possibilities for the future of Indian Cinema, said an official spokesperson.

Open Door Films Limited, with strategic investment from Maya Digital Media Pvt. Ltd., Anup Jalota and Subur Khan, bridges the gap between makers of concept-driven controlled-budget films and the film distribution network.

At a function organized at Cinemax Versova on Wednesday, Open Door Films Limited announced their plans to release 25 to 30 films over the next three years. Apart from the key promoters the glittering event is attended by the star cast of ‘Tere Mere Phere’ Vinay Pathak, Riya Sen, Jagrat Desai and Sasha Garodia, Darshan Zariwala and Sushmita Mukherjee.

On the occasion, Ketan Mehta said: “Good content deserves good distribution. We keep saying that content is king, but honestly, when we get good content we don’t respect it. It isn’t given the kind of promotional push that it deserves to make it viable at the box-office. Bad distribution kills the film, before it can even try and reach its core target audience. Recently, many concept driven, controlled budget films have been much appreciated by the audiences.

“With Open Door Films Limited, this is precisely what we seek to achieve, to turn this trend into a tide.”

Anup Jalota said, “Producing films gave me a chance to widen my understanding of the dynamics of Indian film business. Now with Open Door Films we will ensure that good content will penetrate its relevant market.”

Deepa Sahi said: “Indian audiences are evolving. There is far more diversity in what they want in the name of entertainment. Look at television, look at the internet. But when it comes to cinema, the choice isn’t as wide. Why? Because, there isn’t any established pan India distribution network for independent, low cost, non star cast films.”

Open Doors Films First Release “Tere Mere Phere” (TMP) is a story about a newly married couple, Pooja and Rahul, who have a perfect love affair and a perfect marriage and set out on a perfect dream honeymoon in a motor home driving through the breath taking Himalayas.

 A series of mis-adventures and fights follow and soon they get embroiled with a local Himachali small town guy ( Vinay Pathak) and his girl Muskaan, the “Pahadi Mirch” ( Riya Sen).

Produced by Ketan Mehta and Anup Jalota “Tere Mere Phere” is a romantic comedy movie written and directed by Deepa Sahi.

1 thought on “Ketan Mehta launches film distribution company

  1. I,SOURAV MUKHOPADHYAY,FILM DIRECTOR,AM GOING TO RELEASE MY NEW BENGALI FILM – ZAMEEN – IN KOLKATA.THE STYLE AND SUBJECT OF MY FILM SOMETHING DIFFERENT.PL. COMMUNICATE WITH ME. I NEED A PLATFORM OF OTHER TREND FILM.
    PL. SEND REGARDING – OPEN DOOR FILMS LIMITED.

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