Kolkata, Feb 17 (IBNS) Bollywood actor Katrina Kaif has been declared the brand ambassador of Uni-ball pens.
Linc Pen & Plastics Ltd which markets Uni-ball ball pens, manufactured by Mitsubishi Pencil Co of Japan, signed the tie-up with Katrina on Wednesday.
Speaking of the tie-up, Katrina said:”I’m excited about being the face of a youthful, high-quality international brand like Uni-ball which I have personally grown up with in UK.”
“I particularly love Uni Jetstream, which I think, is the smoothest pen in the world,” she said.
Deepak Jalan, Managing Director, Linc Pen & Plastics Ltd, said, “The decision to take Katrina as Uni-ball brand ambassador is based on the fact that she has a great connect with the urban youth of our country, which is basically where our brand focus is.”
Uni-ball, which has been growing steadily at 20 per cent per annum, will soon launch a multi-media campaign featuring Katrina Kaif.