New Delhi, Nov 17 (Calcutta Tube) Popular soap ‘Jyoti’, about a strong, independent woman, who took on the responsibility of being the sole earning member of the house, will go off the air and a new show called ‘Armaanon ka Balidaan Arakshan’ will replace it on Imagine TV from Nov 29.
Launched in 2009, ‘Jyoti’ became one of the best known shows on the channel, which now wants to give it a logical end and the last episode will be telecast Nov 26.
”Jyoti’ has done very well for us. However, all good things must come to an end and we would like the show to come to a logical conclusion while it is still popular,’ Saurabh Tewari, head of fiction, Imagine TV, said in a press statement.
Actress Sneha Wagh, who plays the lead role in the show, said: ‘For the last two years, I have lived and breathed this character, so Jyoti will always be very special to me. I will definitely miss being on the sets. However, I am happy that ‘Jyoti’ was a successful show.’
Nikhil Madhok, marketing and communication head, Imagine, says the show became popular ‘due to the determination and self belief’ of the lead character.
‘As opposed to most other female characters on TV, Jyoti was always portrayed as a strong woman, with her own point of view. Jyoti stood up against domestic violence as well as furthered the cause of education for women.
‘More importantly, she has done this not only in the reel world but also in the real world by becoming the brand ambassador for the Bell Bajao campaign against domestic violence, as well as through the Jyoti Foundation for educating women. That’s what made her an inspirational figure for young women,’ added Madhok.