Gurgaon, Dec 26 (Calcutta Tube / IBNS) Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand, on Monday announced the signing up of Bollywood actor Imran Khan as its brand ambassador.
The newly signed brand ambassador in a multiyear contract will play an integral part across all MTS’ forthcoming campaigns.
Imran said, “I am excited to be a part of the 15 million strong MTS family. What drew me towards a global brand like MTS was its energy and its desire to connect and engage with people specially the youth.
“Given the times we live in, a national telecom operator like MTS is also a big unifier, connecting the nook and corners of our country. I am delighted to come on board and be a part of the same journey.”
The signing of Imran as the brand ambassador of brand MTS has been facilitated by India’s celebrity management company Kwan Entertainment.
According to Leonid Musatov, Chief Marketing and Sales Officer, MTS India, “Brand MTS is all about experimenting and doing things differently. When we cross mapped these attributes, Imran came across as a clear choice. Both believe in challenging the norm and being a Step Ahead when it comes to their appeal amongst the youth.”
Imran is known to be extremely choosy in the kinds of brands he endorses. In addition to MTS, Imran Bollywood’s hottest sensation also endorses a global cola brand and world’s leading denim brand.
MTS, the next generation digital brand with focus on data market plans to leverage Imran’s association through mass media, online space and a range of on ground initiatives across all its key markets.