April 24, 2010 (Calcutta Tube): In collaboration with a leading television channel the cast of Eros International and Sajid Nadiadwala’s Hindi movie Housefull–Akshay Kumar, Deepika Padukone, Lara Dutta, Arjun Rampal, Ritiesh Deshmukh and Jiah Khan will travel across 4 cities i.e. Kolkata, Ahmedabad ,Delhi and Mumbai and spend a day with the lucky contest winner’s family.
4 lucky houses are in for a surprise this season when the cast of the Eros International and Sajid Nadiadwala ‘s romantic comedy entertainer Housefull will soon be seen knocking on their doors.
The team of Housefull has come up with a novel strategy to promote their film that makes not just one but six of its stars accessible to the public.
Talking about the strategy to promote his film says producer Sajid Nadiadwala “The cast will be on an adventurous journey across these 4 cities and this will give audiences the chance to interact with them on a personal level. The Housefull team will be visiting 4 lucky households and spend an entire day with them. What more can one ask for?”
A spokesperson from the channel NDTV, the media partner for the activity says “NDTV has always welcomed the opportunity to encourage interactivity with viewers in its programming, and this seemed like a great fit. The response to the Housefull contest has been great, and we’re getting lots of happy mails from fans who look forward to meeting these stars”
Raindrop Media, the media director of Housefull who has been instrumental in putting method to the madness says “This activity allows us to strategically play with the title of the film. It’s a novel and fun activity that allows the audience to get up close and personal with the star cast. As media directors it’s our goal to get the best positioning for the film and this activity will help us do just that”
Eros International and Sajid Nadiadwala’s romantic comedy entertainer Housefull is a story of normal people caught in abnormal situations sparked off by a white lie. The film starring Akshay Kumar,Deepika Padukone,Riteish Deshmukh, Lara Dutta, Jiah Khan and Arjun Rampal talks of the world’s unluckiest man trying to find true love to change his luck .
So this season don’t be surprised when you see a bunch of Bollywood Superstars standing outside your door!