Kolkata, Sept 9 (Calcutta Tube / IBNS) With Durga Puja round the corner, popular radio station OYE! 104.8 FM on Friday here unveiled an initiative called ‘Ma Durge Dushono Nashini’ attempting to control pollution.
The concept focuses on building up a community to propagate the message of increasing pollution and to voice their concern against pollution, be it environmental, sociological, economic or political.
The project is of 35 days where a fabricated branded ‘Center’ will be moving across the city of Kolkata with the aim of diminishing pollution.
OYE! 104.8 FM asked for peoples participation by donating bio-recyclable and bio-degradable waste at the Center.
After 20 days of collecting these bio-degrading wastes, the Center will be transformed to a Mobile Studio where people can watch the waste materials taking the shape of Durga idol by artist Debranjan Dey.
Tollywood actor Aparajita Auddy turned up to support the concept on Friday.
Shantanu Bhattachraya, Director of Vibgyor Group said, “New dresses for street children and flood affected kids will be distributed on Astami at City Center.”
The ‘Durga Idol’ will be displayed at City Center I, Salt Lake during the five days of Puja.
(Reporting by Papri Chanda and Priya Maitra)