Fashion goes affordable with ‘Zara’

New Delhi, May 30 (IANS) High-end fashion goes affordable in Delhi with Spanish clothing brand ‘Zara’ opening their first store in the capital.

The flagship store of Inditex Group, Zara is a joint venture between Inditex and Tata’s retail arm Trent Limited. It opened its first ever outlet in the capital at Select Citywalk Mall, Saket, Friday. It was launched by former beauty queen and Bollywood actress Lara Dutta.

‘With Indian women becoming more fashion conscious, we thought that this was the right moment to expand our base. The entry into the Indian market has a significant strategic importance as the country remains one of our top priorities in the Asian region,’ Jesus Echevarria Hernandez, chief communication officer of Inditex Group told IANS.

The high street fashion store offers from classic to trendy and upmarket outfits in women’s wear, men’s wear and kids’ wear sections. Those who crave for an edgier look will also get the clothes of their choice. The price of the outfits range from Rs.345 to Rs.8,000.

‘We will be changing the collections twice a week depending on the customer demand. Our staff at the store will take note of what customers are looking for, whether they like more denims or whether they are looking for more cottons and we will fulfil their demands accordingly,’ Hernandez said.

‘Fashion must not be expensive. We believe everyone should be able to afford it so we have kept the price range accordingly,’ he added.

The unisex clothing range is accompanied by wide range of accessories like footwear, handbags, scarves, neck ties and leather goods.

Asked if they plan to rope in any brand ambassador for their clothing range, Hernandez said: ‘We don’t plan to hire any brand ambassador as we want people to decide themselves.’

The group will also be opening an outlet in DLF Promenade, Vasant Kunj and Palladium Commercial Centre in Mumbai.

Other brands owned by Inditex Group are Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Uterque and Zara Home.

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