Actress Celina Jaitley recently launched an exclusive Jashn 2010 calendar featuring her as a brand ambassador at the Hotel Le Royal Meridian, Mumbai. Fashion diva dressed in Jashn’s 2010 designer collection of Sarees was seen giving fashion aficionados twelve months of designer wear to look forward to.
The calendar commemorates Jashn’s tribute to the Indian Fashionista, and Celina a true diva in touch with the classic and the contemporary at the same time. The diva has been captured in eye turning sarees created especially for Jashn by its design team as part of collection Y2K10. Celina Jaitley is the brand ambassador for the brand that has taken its presence in India alone to over 25 stores.
Celina has proved to be the perfect brand ambassador for Jashn as she exudes the right joie de vivre and spunky spirit that is synonymous with the brand. The lady has been hailed as one of the best dressed divas on the international scene. Equally comfortable in Indian and Western wear she exemplifies the modern woman at home with the East and the West. This is why she is just perfect to project the spirit of Jashn.
When asked about her association with the brand Celina, she said, “My love affair with sarees started when I was six years old. I had draped my Nani’s silk saree for a school play. I was too little at that time and couldn’t handle it and the saree unfortunately unwrapped on stage. Even though my first experience with a saree wasn’t perfect, my obsession with this piece of garment grew and today I find a saree the most sensuous, beautiful and the sexiest form of clothing for a women. Jashn is one brand where you will find all kinds of traditional and modern sarees under one roof. It is the only brand which is taking sarees globally right from South Africa to London to Middle East and I am proud to be associated with it.”