Bono ties up with FyneCube for to design and develop education products

London, Dec 27, 2010 (Calcutta Tube/IBNS) Dr Edward de Bono, known for his lateral thinking concepts, signed a Memorandum of Understanding (MoU) with Kolkata-based FyneCube to foray into India. FyneCube is a private company registered in India for spearheading the design and development of skills based educational products and services.

Bono and FyneCube have forged a knowledge partnership under the agreement to exclusively design and develop education products based on Edward de Bono (de Bono) tools and techniques for the Indian education sector.

FyneCube, while introducing de Bono skills and methodologies in India, would also develop and launch new education products in local Indian languages to broaden the scope and reach.

There are an estimated 227 million students enrolled in 1.3 million schools (approx) across India where the medium of education is primarily in local languages.

Bono techniques of creative thinking and learning would be a new concept in Indian schools that pre-dominantly rely on conventional mode of teaching, said the company.

FyneCube is geared up to launch a series of de Bono thinking and creativity skills based educational products meant for schools, colleges and also employed adults from January 2011 onwards.

“I think it is wonderful. India is becoming an increasingly important global economy and Thinking is a very key skill to help make that happen,” said Bono during the launch of his educational courses for India in London.

According to a study on mapping of human resources skill gaps till 2022 by NSDC, in order to fulfil the growing need for skilled manpower across sectors and narrow the existing gap between the demand and supply of skills, there is a need for skilling/upskilling of 500 million people in India by 2022 by fostering private sector initiatives in skill development programmes and providing viability gap funding.

India is also witnessing a steady growth in the demand for part-time education for working adults. One felt-need across the education pyramid that comes to fore is for skills in education. FyneCube is targeting this space.

The school course, meant for Class V and onwards, would be a four-year modular programme.

de Bono Training of Teachers will be a part of this initiative that would begin with Thinking Skills for school. Colleges and Universities in India would further stand to add value to their education with specially designed courses for enhancing the employability and entrepreneurship ability of students.

Cecil Antony, the chairperson of Synergy Group, the promoter of FyneCube, said he believes that with the introduction of the de Bono skills the Indian education sector would be the biggest beneficiary.

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