Khanna has shot an ad campaign ‘Havells Fans are Forever’ directed by R. Balki at the Koramangala Indoor Stadium in Bangalore.
The TVC showcases the superstar, who is well-known for unprecedented mass hysteria and a frenzied fan following, talking about his fans and giving the viewers a sense that he still has a lot of fan following.
Khanna is shown going down memory lane, remembering how his fans used to follow him everywhere when he was a superstar.
However there’s a charming twist at the end of the TVC which goes on to reveal that he certainly does have a lot of fans, but those are Havells fans.
“To be approached after so many years is indeed a great honour for me and I am delighted to reconnect with my fans once again. Shooting after a gap of so many years has definitely brought back fond memories and I feel that not a lot has changed at all. It’s good to be back,” said Khanna.
Speaking about the new ad, R. Balki, Chairman and Chief Creative Officer, Lowe Lintas India said: “When the ad was being conceived, we could think of none other than Rajesh Khanna himself who had the maximum fan following…almost legendary and who still commands a great deal of respect. Needless to say that it was a huge achievement to direct Mr. Khanna in his first ever commercial.”
The commercial goes on air on Monday.
Yesteryear superstar Rajesh Khanna on the sets filming the latest TVC – ‘Havells Fans are Forever’ that marks his debut in an ad campaign.Endorsing a product for the very first time, Rajesh Khanna was directed by R. Balki for the TVC. (Mumbai, Apr 30, 2012)