Bollywood celebs at India International Jewellery Week for social cause

Soha Ali Khan, Mamta Basu, Ria Sen, Bipasha Basu at IIJWMumbai, Aug 1 (Calcutta tube / IBNS) The opening show of the 2nd edition of India International Jewellery Week (IIJW) ‘Jewelsouk presents Gitanjali Beti’ here on Sunday was one with a difference.

Celebs like Sonam Kapoor, Soha Ali Khan, Riya Sen,   Bipasha Basu sported some stunning outfits from Pria Kataria Puri and Neeta Lulla and dazzling jewellery from Giantti & Nizam.

The star studded fashion event had forty celebrities from the film, TV and business worlds walked the ramp in support of Beti, a movement against female foeticide.

Gitanjali, the world’s largest branded jewellery retailer, extended their support to this campaign against female foeticide spearheaded by Anu Ranjan, Co-publisher of ‘GR8!’ and President, The Indian Television Academy (ITA) and supported by United Nations Population Fund (UNFPA).

Each of the celebs walked the ramp along with their daughters /mothers, symbolizing the strong bond between the two. The star attractions were Bipasha Basu, Riya Sen and Soha Ali Khan who are also associated with the jewellery retailer.

Bipasha Basu walked with her mother Mamta Basu, the first time that the two have done a show together, while the other star mother-daughter combine was Moonmoon Sen with Riya and Raima.

From the fashion fraternity ace designers Pria Kataria Puri and Neeta Lulla both dressed in each other’s collections walked with their daughters.

The show opened to the moving rendition of some soulful Sufi music by reputed singer Kavita Seth. Singer Rageshwari Loomba also rendered a few chartbusters, performing “Dum a dum Mast Qalander” in a grand finale.

Speaking on the occasion, Mehul Choksi, CMD, Gitanjali Group said, “The fashion and jewellery worlds that adorn women and enhance their beauty, also have a deeper commitment to society, particularly causes related to women. So we were happy to put together ‘Jewelsouk presents Gitanjali Beti’ to extend our support to this very significant campaign against female foeticide.”

Anu Ranjan, President, The Indian Television Academy (ITA) and head of BETI said “It’s our little endeavour to “save the girl child”, to raise awareness about issues such as female foeticide & female infanticide, which unfortunately are so prevalent in our country, to request your particular focus on the uncalled for & rampant killing of these children, which is being indulged in all across the country.

“And we are very proud of the fact that today Gitanjili is supporting this cause in a big way by the medium of this Fashion Show which has, as good as 80 odd celebrities walking the ramp for the cause. I am convinced that all we need to do is consciously get together, unite & participate in making this movement a winner.”

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Sonam Kapoor at IIJW

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