Bollywood: Big B Amitabh to endorse new Luxor pens

Mumbai, June 18 (IBNS): Luxor Nano Technology Pvt. Limited, a leader in writing instruments, on Monday announced signing superstar Amitabh Bachchan as the brand ambassador to endorse its newly launched product Luxor Nano Clean.

 Photo: Big B to endorse new Luxor pens
 Luxor Nano Clean (Cleaners & Protectors) are based on Nanotechnology, a 2 in 1 technology which not only cleans but also protects the object.

Bachchan said, “My association with Luxor Group goes back a long way and I have seen the brand evolved in India in a big way. I wish them all the very best for their new venture and hope they continue to lead the market as pioneers.”

Bachchan will soon be seen endorsing Luxor Nano Clean products in an extensive all India multimedia campaign estimated at a marketing budget of Rs. 15 crores.

Chairman and President of the Luxor Group, D.K. Jain said, “We could not have found a better choice since Mr Bachchan’s acting and skills was a start of a new era in the Bollywood industry and with our product we tend to repeat the same- a 2 in 1 revolutionary technology which will definitely surprise the Indian cleaning products industry.”

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