Mumbai, July 20 (Calcutta Tube / IBNS) Actors Bipasha Basu
and Shriya Saran
will be seen in two new ad commercials for McVitie, a snack food brand owned by United Biscuits.”The new McVitie’s Digestive ad showcases the worldwide appeal of the biscuit and firmly establishes it as a tasty and healthy habit to replace your current biscuit. Our brand ambassador, Bipasha Basu/ Shreya Saran, both known for their dedication to health and fitness, lead the world as they embrace the joyful and healthy world of McVitie’s Digestive Biscuits. In this ad, we see the various consumption occasions of biscuits,” said a company statement on Wednesday.
Conceived by Publicis Capital, the commercial has been directed by Razneesh Ghai, or Razy as he is popularly known.
The jingle has been composed by ace music director Karthik Shah.
“We will run with two versions of the ad featuring Bipasha Basu (for North, East and West India) and Shriya Saran (for South India). With a great cast, a very innovative execution and a hummable tune, it will surely leave consumers asking for more,” said the company.