Los Angeles, Oct 27 (Calcutta Tube) Pop singer Justin Bieber is set to launch a unisex fragrance that will be embedded into wristbands and dog tags.
The scent, which is called after his tour ‘My World’, is embedded into the accessories through a patented resin technology and it would last up to one year, reports aceshowbiz.com.
For the ‘My World’ collection, the 16-year-old star has teamed up with newly formed company Etoile Nation Beauty.
Bieber said he has been involved in developing the scent. ‘They actually brought me a bunch of stuff to smell today. One of them smelled too young, too fruity. One was really good.’